b'C H A P T E R T E NFriends would ever do that, and thus threaten its tax-exempt status. As for advocacy, FCW today advocates readily and often. But lobbying? That word has been stricken from the FCW lexicon.The Making Of a CampaignMost organisations like FCW have a profound need to communicate in as many ways as possible in order to notj ust achieve theirpurpose but to attract new members and retain membership.You just have to get it all out there.Jim Blankenship.The Cause: Persuading people to vote for FCWs Zoning Bylaw amendments at Town Meeting May 14, 2001.Target Audience: Residents on the fence about using these revisions as one means of helping to manage growth in town.Approaches and Tools: Advertorials, publicity releases and interviews with key FCW board members (Mrs. Ecker, John Geiger), citizen information workshops, direct mail, informing selectmen and Finance Committee on the issues, newsletters including a special Town Meeting edition, and telephone canvassing.Start Date: January 1, 2001.The campaigns bare bones give no sense of the energy that poured out when this maximum effort began to roll. To account executive Blankenship, it was by far the most interesting and broadest communications project in my years with FCWWhen the board convened in early January 2001, the communications group unfurled a nineteen-step list of information steps running right to the end of April, on the threshold of May Town Meeting. Its small wonder that Jim Blankenship suggested a larger committee be assembled to handle the various chores; no one could object, and soon he had his team of Mrs. Rhodes, Mrs. Streibert, Mrs. Zellner, Walter Butler, and John Sweeney. There was enough work to go around.178'